{"id":265,"date":"2017-05-30T20:24:14","date_gmt":"2017-05-30T20:24:14","guid":{"rendered":"http:\/\/web.apsanet.org\/congrips\/?p=265"},"modified":"2021-10-27T18:26:32","modified_gmt":"2021-10-27T18:26:32","slug":"define-the-populist-political-communication-style-the-case-of-italian-political-leaders-on-twitter","status":"publish","type":"post","link":"https:\/\/web.apsanet.org\/congrips\/2017\/05\/30\/define-the-populist-political-communication-style-the-case-of-italian-political-leaders-on-twitter\/","title":{"rendered":"Define the populist political communication style: the case of Italian political leaders on Twitter"},"content":{"rendered":"<p><span class=\"NLM_article-title hlFld-title\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-266 alignright\" src=\"http:\/\/web.apsanet.org\/congrips\/wp-content\/uploads\/sites\/7\/2018\/01\/ifcs-206x300.jpg\" alt=\"\" width=\"179\" height=\"261\" srcset=\"https:\/\/web.apsanet.org\/congrips\/wp-content\/uploads\/sites\/7\/2018\/01\/ifcs-206x300.jpg 206w, https:\/\/web.apsanet.org\/congrips\/wp-content\/uploads\/sites\/7\/2018\/01\/ifcs-300x436.jpg 300w, https:\/\/web.apsanet.org\/congrips\/wp-content\/uploads\/sites\/7\/2018\/01\/ifcs.jpg 500w\" sizes=\"auto, (max-width: 179px) 85vw, 179px\" \/><strong>Define the populist political communication style: the case of Italian political leaders on Twitter<\/strong><\/span><\/p>\n<p>Roberta Bracciale and Antonio Martella<\/p>\n<p><strong><a href=\"http:\/\/www.tandfonline.com\/toc\/rics20\/current\">Information, Communication &amp; Society\u00a0<\/a><\/strong><\/p>\n<p>https:\/\/doi.org\/10.1080\/1369118X.2017.1328522<\/p>\n<p>Published online: 19 May 2017<\/p>\n<p><!--more--><\/p>\n<p>In the hybrid media system, many processes are reforming political communication: popularisation, disintermediation, personalisation, intimisation and of course populism. This study proposes an empirical definition of political communication style with the aim of identifying characteristics of the populist political communication style. Between 2015 and 2016, the Twitter timelines of the main political leaders in Italy were analysed for 16 months. Applying an MCA allowed us to identify two key factors that characterise the communication styles of leaders: (1) communication mode, comparing negative and positive; and (2) communicative focus, comparing personalisation and political\/campaign. The intersection of these two factors resulted in four different political communication styles: \u2018Engaging\u2019, \u2018Intimate\u2019, \u2018Champion of the people\u2019 and \u2018Man of the street\u2019. The latter two were clearly characterised by the presence of populist ideology fragments and traits, but were not strictly related to the leaders\u2019 ideological positions. This result supports the hypothesis that populist style is less and less connected to the right\/left political cleavage, but rather the result of a varied combination of gradations that mix different individual aspects of the leader\u2019s political communication style.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Define the populist political communication style: the case of Italian political leaders on Twitter Roberta Bracciale and Antonio Martella Information, Communication &amp; Society\u00a0 https:\/\/doi.org\/10.1080\/1369118X.2017.1328522 Published online: 19 May 2017<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-reading"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":1,"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/posts\/265\/revisions\/423"}],"wp:attachment":[{"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.apsanet.org\/congrips\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}